Texas map, cut to the state line

The outline itself. Texas pride means the state shape sells on its own, and a state ornament with a heart on the hometown is a top seller every fall. People who moved away buy it even more than people who stayed.

Then the big college towns. Aggies in College Station and Longhorns in Austin buy campus maps, and both crowds are huge. Texas Tech, Baylor, TCU and the rest each have their own loyal buyers.

The cities sell by neighborhood: the Heights in Houston, M Streets in Dallas, Zilker in Austin. The Hill Country lakes, Travis, LBJ and Canyon Lake, have lake-house families who want their cove. A lake depth map is the upgrade where the Studio has survey data. And for wedding couples, Hill Country venues around Fredericksburg and Dripping Springs are a steady wedding map market.

Hunting leases and ranches in the Hill Country and South Texas are another market. A star on the deer blind or the ranch house, with the county roads around it, is a gift for everyone on the lease.

Texas fills a square frame better than almost any state, thanks to the panhandle on top and the Rio Grande curving along the bottom. At 4 in, inside, use I-35 from Dallas through Austin and San Antonio, I-10 across the state, I-45 from Dallas to Houston, and I-20 out west. A heart or star on the town. A star is very on brand here.

For ranch families, put the heart on the ranch, not the town. Rural pins are fine.

The coast needs a check. The outline is simplified and traces the mainland, so Galveston, South Padre and Port Aransas fell outside it in our check, while Corpus Christi and Rockport were inside. Check in the Studio before you sell a beach town. Maroon for Aggies, burnt orange for Longhorns, and they do not go on the same ornament.